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Thanks for visiting

I'm a creative who loves traveling and hates jet lag. I've been fortunate enough to gain experience in several different cities including Seattle, San Francisco and Dubai. I've decided to give my passport a break and am currently working as an Associate Creative Director at VML in Minneapolis, MN.

I love meeting new people and talking about new ideas. Drop me a line if you want to chat about any work or exchange some travel stories. 

janelle.m.erickson@gmail.com

  • Associate Creative Director - VML (née Wunderman Thompson), Minneapolis, MN

    October 2020 - present

    Clients: Texaco, Chevron, Medline, Best Buy, Sherwin-Williams, United Health Group

    Senior Copywriter - Wunderman Thompson, Minneapolis, MN

    September 2017 - October 2020

    Clients: TCF Bank, Blue Shield of California, Best Buy, Sherwin-Williams, Texaco

    Senior Copywriter - Solve, Minneapolis, MN

    January 2014 - August 2017

    Clients: American Standard, Cascadian Farm, True Value Hardware, Abu Dhabi Commercial Bank, Epilepsy Foundation of Minnesota, The Ivey Awards, Galbani Cheese

    Copywriter - Leo Burnett, Dubai, United Arab Emirates

    September 2011 - November 2013

    Clients: BEL, Fox Movies, FX Network, Fox, Kellogg's, Procter & Gamble, Nawras Telecom (Oman), National Geographic Abu Dhbai, Dubai International Film Festival

    Copywriter - TBWA\RAAD, Dubai, United Arab Emirates

    January 2010 - September 2011

    Clients: Arabian Automobiles, Du Telecom, Axiom Telecom, Abu Dhabi Tourism Authority, Ferrari World Abu Dhabi and several UAE government projects 

    Freelance Copywriter - AKQA, San Francisco, CA

    2009

    Clients: Gap, Kraft (JELL-O brand)

    Copywriter - WONGDOODY, Seattle, WA

    2007 - 2009

    Clients: Alaska Airlines, Seattle International Film Festival, Seeds of Compassion, Bill & Melinda Gates Foundation, Woodland Park Zoo, Mike's Hard Lemonade, T-Mobile, Red Lion Hotels

    Writer for Mom & Dad - My Parents' House, St. Paul, MN

    1994 - present

    Official family writer of Christmas letters, greeting cards, Minnesota Women's Golf Association newsletters and anything else with which they need help. 

  • Cannes Lions

    ADC

    Graphis

    Communication Arts

    NY Times

    Creativity 

    Dubai Lynx

    Adfest

    MENA Cristals

    Kinsale Sharks

  • University of Minnesota

    M.A. Strategic Communication
    Expected Graduation: 2025

    Miami Ad School - Copywriting Program

    Minneapolis, Stockholm, San Francisco

    University of Colorado at Boulder

    B.S. Journalism & Mass Communication