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I'm a communications professional and creative who loves traveling and hates jet lag. I've been fortunate enough to gain experience in several different cities including Seattle, San Francisco and Dubai. Experienced in multiple industries and channels, I’m passionate about crafting brand stories that truly resonate with audiences.
I believe the beating heart of all great brand work starts with strategy. That’s why I’m currently pursuing a Masters in Strategic Communication at the University of Minnesota.
Drop me a line if you need help with copywriting, creative direction, strategy or just want to swap some travel stories.
janelle.m.erickson@gmail.com
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Associate Creative Director - VML (née Wunderman Thompson), Minneapolis, MN
2020 - 2024
Clients: Texaco, Chevron, Medline, Best Buy, Sherwin-Williams, United Health Group
Senior Copywriter - Wunderman Thompson, Minneapolis, MN
2017 - 2020
Clients: TCF Bank, Blue Shield of California, Best Buy, Sherwin-Williams, Texaco
Senior Copywriter - Solve, Minneapolis, MN
2014 - 2017
Clients: American Standard, Cascadian Farm, True Value Hardware, Abu Dhabi Commercial Bank, Epilepsy Foundation of Minnesota, The Ivey Awards, Galbani Cheese
Copywriter - Leo Burnett, Dubai, United Arab Emirates
2011 - 2013
Clients: BEL, Fox Movies, FX Network, Fox, Kellogg's, Procter & Gamble, Nawras Telecom (Oman), National Geographic Abu Dhbai, Dubai International Film Festival
Copywriter - TBWA\RAAD, Dubai, United Arab Emirates
2010 - 2011
Clients: Arabian Automobiles, Du Telecom, Axiom Telecom, Abu Dhabi Tourism Authority, Ferrari World Abu Dhabi and several UAE government projects
Freelance Copywriter - AKQA, San Francisco, CA
2009
Clients: Gap, Kraft (JELL-O brand)
Copywriter - WONGDOODY, Seattle, WA
2007 - 2009
Clients: Alaska Airlines, Seattle International Film Festival, Seeds of Compassion, Bill & Melinda Gates Foundation, Woodland Park Zoo, Mike's Hard Lemonade, T-Mobile, Red Lion Hotels
Writer for Mom & Dad - My Parents' House, St. Paul, MN
1994 - present
Official family writer of Christmas letters, greeting cards, Minnesota Women's Golf Association newsletters and anything else with which they need help.
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Cannes Lions
ADC
Graphis
Communication Arts
NY Times
Creativity
Dubai Lynx
Adfest
MENA Cristals
Kinsale Sharks
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University of Minnesota
M.A. Strategic Communication
Expected Graduation: Aug 2025Miami Ad School - Copywriting Program
Minneapolis, Stockholm, San Francisco
University of Colorado at Boulder
B.S. Journalism & Mass Communication